So that you can make your website better, we’ve jotted down 10 ways you can improve user experience.
1. Simplify your navigation
Simplify your navigation menu by creating a clear hierarchy of pages (we call it a sitemap) - with only those at the very top being initially visible.
2. Establish a call to action
Make your call to action (CTA) something you don’t want your visitors leaving your site without doing. Like submitting an enquiry, or booking a consultation. Make it visible at all times.
3. Use icons to pinpoint content
Use icons or illustrations to help visually pinpoint content (because the user is only ever going to skim-read through your website). Keep icons consistent in style and they’ll support your branding too.
4. Refine your copy
Keep it low in word count and straight to the point. Break it up with titles. Use a generous amount of line-height. Keep text areas narrow so copy is super easy to follow left to right.
5. Make sure it’s responsive
Make it responsive, if it’s the last thing you do! Your visitors will mainly be looking at your site from their mobile, so don’t put them off straight away with a website that doesn’t fit the screen.
6. Keep page loading to a minimum
Your visitors will not wait around, at all. One way to do this is to reduce image file sizes across the site to max 150mb each. But, try not to compromise resolution, quality is important too.
7. Use personas
Use personas to create a more user-centred website. This will help your visitors that fit into these personas identify with your services, engage more and hopefully convert. A persona represents a group of users - keep them simple.
8. Keep pages consistent
Everything on your website should look and behave the same way. This will create a sense of familiarity that will help guide your visitors on a journey through the site. Consistency is always key.
9. Use white space
Give your website room to breathe. It will make your content more legible and keep the design fresh... Picture what Marie Kondo would do.
10. Have all the important stuff above the fold.
As soon as your visitor lands on your site, they should be hit with a reminder that they’re at exactly the right place. Don’t cram it all in - if you’ve refined your copy, identified clear personas and created a call to action - this should be easy.
Have a go at implementing these 10 changes into your website to ensure it’s the most user-friendly it’s ever been. If you’re struggling to achieve this on your own, book a free 1-2-1 website review with our expert team, and see how we can help.