6 Tips to Make Sure Your Content Is Being Read In 2021

29 November 2021
Mark Tuxford
Mark Tuxford

Whats worse than spending all your time writing and creating a blog you’re really proud of? Thats right, no one actually reading a single word of it. That actually happens to almost every blogger out there right now. Separate yourself form the masses by following these simple tips;

Create evergreen content
When I say ‘evergreen content’ I don’t mean changing the post dates of all your posts to today or changing the word ‘Christmas’ to ‘Easter’ - I mean writing in a way that appeals and remains that way in the future regardless of time, season or situation etc. Outdated content looks bad. Simple as that. It has also been shown to put off potential readers and make them leave the site, so it’s always good practise to once in a while. Go through your archived posts to see what can be updated such as a new fact or statistic.

Ensure your blog is mobile friendly
Most people will find that their websites are attracting a bigger chunk of mobile traffic than ever before and in some cases more people will be looking at your site from a mobile or tablet than from a desktop. If your website doesn’t look amazing on mobile then don’t expect reader to hang around too long. Users don’t want to read half your web page and zoom into your images to get their information. Your website won’t take a lot of time or effort to optimise for mobile.

Be aware of your site statistics
In particular the time on page and bounce rate. These two metrics (both viewable on Google Analytics) will tell you everything you need to know. Time on page will tell you on average how long users are spending on your pages whilst the bounce rate will give you a clear indication of the percentage of visitors who navigate away from your site after viewing only one page. If your time on page percentage is low are low and bounce rate is high it may be time to consider a site/blog rebuild or redesign.

Specialise in a topic
Back in the day of dial up it was a common theme for bloggers to talk about themselves and everything they encounter throughout their lives. The reality now though, is that visitors return to blogs because the content is specific, tailored and appeals to them. Being an expert on a specific topic builds trust and to a degree, even your own community. Of course, you need to have gained the relevant experience to actually be an expert in a field, but focusing your blog on a particular topic and everything around it will serve you better than writing about animals, zombies and everything in between!

Promote your blog on social media
Most of us regularly use all or some social media channels everyday and promoting your blog on them is common practise, but most social networks work much better when someone else posts about your content. Facebook and Twitter are becoming less and less important (IMHO) in terms of driving traffic. Reddit is an excellent source of social traffic while Pinterest seems to be a consistently underrated, but excellent and regularly underused source for visual content.

Keep at it and don’t give up
Writing has never been an easy activity or indeed career choice. It requires expertise, regular activity, genuine interest and persistence to get noticed and build a readership base. Ensure you pick a platform that lends itself to your requirements as well as your plans for the future. You’ll want a platform that’s easy to set up, has a low learning curve, and doesn’t necessarily require coding skills such as WordpressTumblr or Medium to really make an impact.

Happy writing!

Photo by Nick Morrison on Unsplash

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