Bespoke vs Template Websites. Which one to go for and why?
At Making Websites Better, you’ll often hear us use the term bespoke, custom built website. But what does it mean? And what are the major differences between the way we build your website, to template websites that are advertised all the time? Let’s check out the pros and cons of both.
A bespoke website is built from scratch, and is uniquely designed to you. Our developers use WordPress as our Content Management System (CMS) and all our sites are built using the latest in HTML and CSS coding standards, which has a positive effect on Google’s ranking and SEO algorithms. As there’s no template to replicate, each and every element of the build is completely bespoke to your business and your ideas. That means in a saturated market, it stands out from your competitors because it’s entirely original.
Pros: Original and unique design, the ability to inject personality into your brand, complex functionality features, the ability for your website to grow and develop alongside your brand ensuring future expansion and changes to the site are implemented seamlessly.
Cons: Unique development means the design process is longer than just applying tweaks to an already existing template website. Design is implemented in stages, and needs a lot of review to make sure its function is as smooth as its looks.
A template website is a generic, pre-built site. Whilst templates are customisable to a degree, the originality is limited as often all that can be tweaked are the colour palettes, stylistic layout, and ability to alter font sizes and styles, as well as adding logos and images. Due to such limited parameters, it can often be easy to tell which websites are templated, and from which company. Sometimes this can negatively affect brands as they are unable to interject vital personality or functional design into their sites, and risk blending in with their competitors - especially in crowded markets such as eCommerce.
Pros: Easy to master, less complication in design, quicker turnaround to get live.
Cons: Limited design options risk not standing out from competition, and inability to interject brand personality, some sites use outdated code which has a negative effect on Google’s ranking algorithms and SEO indexing, and there can be functionality issues, such as the template navigation not being flexible for the brands needs.
But which is best for my business?
Our advice is always to consider your businesses needs and functions, plus the saturation of competition in your market. In the long run, a bespokely designed website can pay back its slightly higher price tag as it is longer lasting through already being built with the latest in coding technology, and it’s individuality can produce a higher conversion rate due to your audience enjoying better functionality, and engaging with your brands personality.
However, if you are a startup in a niche industry, with little to no competition and just need to get your name out there quickly, a template website may be for you. Although limited on the functionality, personality and uniqueness, it could serve a purpose as an advertising stepping stone until you are an industry leader - when you could think about cementing your position with a uniquely designed website tailored to the growth of your company..