Best practices for web design and digital marketing in 2021 ensures your website will convert your web visitors into customers
Your website is the most valuable asset in the online world. It reflects your brand identity and business values to your customers. In the 21st century, successful web design has become the key to grow and sustain your business in the competitive industry. Therefore hiring a web design company is essential. But before you hire one, you’ll need to have at least some knowledge of the web and what to consider when engaging an agency - what you should incorporate and what you should eliminate.
Most online traffic doesn’t explore the website if they find it unattractive, and thus your search engine rank decreases.
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Unless your website is visible in Google SERPs, it’s impossible to make your website visible. An SEO strategy is therefore essential to improve your ranking on the SERPs and enhance your brand visibility. A professional web design agency guarantees that your website aligns with the most recent SEO guidelines.
While designing your website, a good web design agency should keep your target audience in mind. Your professional point-of-view about the website requirements might be very different from that of your audience. Use a fresh perspective to visit your website. Replicate the user journey by browsing through various web pages. Concentrating on this user experience will aid in designing a user-friendly site for your business.
Don’t skip the testing phase. Your web design and digital marketing agency should check your website for seamless functionality. While it’s true that customers are attracted to well-designed, aesthetically appealing websites, adequate functioning of the website is the key to retain them and ensure repeat visits. Through consistent testing helps to identify any bugs or glitches and correct them before it starts affecting your site traffic. Additionally, testing reveals which elements are working best for which digital screens. Specific design components that work wonders on a desktop might not be a good fit for the mobile screen. Testing helps to refine and fine-tune your website.
Maintaining a consistent design is another important aesthetic aspect that many companies tend to ignore.
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Your web design company should ensure your brand design remains consistent throughout your web pages, social media profiles, and other communication channels. Design components include color palettes, typefaces, fonts, and style of imagery. Don’t overcrowd your design with excessive creative factors. You users shouldn’t feel overwhelmed by your web design. Keep it simple, sophisticated, and attractive.
Focus on the content. Content has indeed become the king, and you need to take your website content seriously. Even if your website has an appealing design, without content, your website is more like an empty decorative gift box. Keep a healthy balance of informative and marketing content.
Include a blog section to publish valuable content relevant to your users. Guest posting on high-authority websites also increases your brand value. Tailor your content with SEO keywords for better visibility.
MWB Digital article: 6 Tips To Make Sure Your Content Is Being Read
Refrain from offering too many choices. The decision-making capability of the users is affected by the number of options you offer. The more choices you offer, the more overwhelmed your users become, and they take less action. When you grant too many options to your audience, you make their online experience stressful as they start overthinking. To enhance chances for interaction and conversion, it’s always better to reduce the number of choices.
When you hire the best web design agency, factors such as trends, conversion and SEO are taken into consideration.
Making Websites Better offer valuable, result-oriented web designing and digital marketing solutions. With more than 50 industry leading customers, Making Websites Better offers customised integrated digital marketing services to empower small and medium businesses in the highly competitive online realm. The advanced analytic and marketing platform used by Chameleon digital experts enables businesses to grow and sustain in the industry.
Check out our other Ecommerce article to learn how to drive sales to your e-commerce site, alternatively contact us to talk about your e-commerce ideas. MWB Agency are a premier bespoke web design agency and specialise in ecommerce website development. If you’ve tried previous agencies in the past with no result, try us and watch your business soar.
Are you unsure of whether a specific trend makes sense for your business or what digital strategy to take? Enlist the help of our full-service digital agency and sister company MWB Digital for a range of digital marketing services. Contact our expert team for help with your ecommerce project.