Here's What Every Marketer Should Know About Pinterest in 2022

Social Media
25 October 2022
Harry Stannard
Harry Stannard

Are you getting everything you can from Pinterest?

We’ve written this article to provide you with some important statistics gathered from this social media platform, and to really understand the benefits your business could gain from using Pinterest.

What is Pinterest?

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, tattoos and more. It’s a platform where you’ll always find ideas to spark your own inspiration. When you discover Pins you love, you can save them to boards to keep your ideas organised and easy to find. You can name these boards too! Turning the roles, you can also create Pins to share your ideas with other people on Pinterest.

Important Pinterest Statistics

In case you’re wondering if Pinterest is really worth your time, here are just a few facts that matter to marketers in 2022:

  • The platform now has 431 million monthly active users
  • 75% of weekly Pinterest users say they’re always shopping
  • 85% of Pinners say they use Pinterest to plan new projects
  • Shopping engagement grew by 20% in 2021
  • Pins with “new” in overlay text lead to 9x higher aided awareness

With 431 million monthly active users, Pinterest provides an incredible opportunity for your business to grow by showcasing your brand to potential customers. This can result in an increase of traffic to your website and start to drive sales.

3 Benefits of Pinterest for Your Business in 2022

Still not convinced? Here are 3 benefits you may enjoy by adding Pinterest to your marketing strategy:

  1. Increase Brand Awareness

Pinterest is used to discover new ideas for inspiration and new products. If you provide something of value to your audience, they are going to want to know more. In fact, 80% of Pinners (lovely name for Pinterest users) have discovered a new brand or product on Pinterest.

Carefully consider how your Pinterest page looks. Ensure there is enough branding, not only the logo, but colours and type of imagery too.

It’s a good idea to add watermarks to your pins. Don’t make them too big, but instead just small enough that it’s noticeable, but still allows for the user to picture the product in their desired plans.

By ensuring you have all of this in place, you can be happy knowing that the audience will understand it is your post when they see it in their feed.

  1. Increase Website Traffic

Pinterest is a visual search engine that does more than help people discover new content - when used correctly, it also helps drive traffic to your website.

In fact, Pinterest drives more traffic than any other social media platform. And it’s not just any traffic – 85% of weekly Pinners have bought something based on Pins they see from brands, illustrating the quality of traffic.

Pinterest allows you to add your business’ website to your profile. This is useful because if someone likes your content, they can click the link and visit your website to find out more about what you offer.

  1. Increase Sales

Shopping engagement grew by 20% on Pinterest in 2021. This tells us that Pinners aren’t only using the app to discover inspiration and new ideas for fun, but to actually purchase and create their vision in real life.

This is a big opportunity for your business to showcase the amazing products you have to offer. Of course, as mentioned earlier, ensure the imagery you use is good. Good imagery allows the user to create an image in their mind of how your product will look in their plans. Therefore, invest in some good photography.

To back this point up, 75% of Pinners say they use the app for shopping. That’s 75% out of 431 MILLION users (I’ve obviously googled the answer to this; 323 million!).

To summarise, Pinterest is the right platform for your business if you have some products to show off. If you haven’t tapped into Pinterest yet, there is a whole audience you’re yet to discover. Give it a go!

We’re here to help you

We understand that to create videos, or even generate ideas, takes time. MWB is here to help you reach your online potential. If you wish to talk further about your digital marketing efforts, get in touch. We would love to grow together!

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