How To Become A Social Selling Master

15 July 2021
Sam Pettiford
Sam Pettiford

When you think of social media, do you think of retweets, making sure you’re posting regularly and spreading brand awareness?

Of course, those are tried and tested mainstays of business social media, but with the right channels and a little creativity, your social media can be the shining beacon of e-commerce that drives new sales to your website.

A brand new generation of consumers are here, and many of them have never experienced a life without social media. So what does this mean for your business? Well, it means that the new wave of online shoppers will flock to social media to learn about a product or service and will most likely make up their minds in the time it takes to refresh their social media feed.

With so many avenues of social media now available, and only so many hours in a business day, make sure that your energy is put into the right channels for your brand.

When you know who is buying your products or where your future customers are residing, you can figure out which platforms they use.


The gob-smacking volume of Instagram users recently hit an all-time high of one billion people per month. Inevitably, that kind of revenue potential can mean extortionate paid promotional campaigns as well.

However, just because competition is high, that doesn’t mean throwing money at advertising is the answer for every business. If your Instagram marketing savvy leverages only a fraction of the potential clients for your business, you’ve made established a huge opportunity for some prime social selling.

Instagram Shoppable Posts

One of the most exciting advancements in e-commerce has been the combination of social media and shoppable posts. In an ingeniously simple marketing method, followers can tag products and become customers with one touch from their organic social media feeds.

Shoppable posts let businesses tag their products directly into the following Instagram channels:

  • IGTV
  • Instagram Reels
  • Video Guides
  • Newsfeeds
  • Live Broadcasts
  • Instagram Stories

When someone clicks on your item, they’ll be able to see its pricing and product description in a matter of seconds. Taking advantage of this opportunity with a strong call to action or a link to a Landing Page is the first big step towards more sales.

Hashtags: A Social Seller’s Dream

Due to their somewhat humorous nature outside of e-commerce, the perception of hashtags has been somewhat warped. However, the truth is that the correct hashtags can be the difference between selling to a potential new customer and your social media post being lost in the digital ether.

An Instagram business profile will give you insights into which impressions were gained for which hashtags and how many followers you’ve gained based on those hashtags. When you combine that information with some smart social media posts, you’re putting the gears of conversion into motion!

Get Synched into LinkedIn

LinkedIn is an all-encompassing social media platform when it comes to social selling. Not only are you able to network strategically, but you’re also able to develop new partnerships while spreading brand awareness.

LinkedIn Groups

Making your own industry-specific group with discussion boards and communal discussions allows you to not only sow the seeds of new business but also shape the way your business is seen through the eyes of those customers.

One benefit of using LinkedIn is the capability to create a branded group. This group lets your business run a discussion board connected to your industry.

Benefits of LinkedIn Groups:

  • Establish yourself as a thought leader in your field
  • Great business visibility
  • Group members can display your logo on their profile
  • Post images and videos with immediate real-time responses
  • Encourage participation from other members

Sponsored InMail

Sponsored InMail is an effective way of delivering private messages to targeted audiences. By crafting a personalised message, you’ll generate more brand awareness and make users aware of thought leadership articles, offers or any other content that gets them on the path towards a conversion.

Don’t forget that as long as your private message solves a specific issue, feels personalised, and inspires action in the reader, you’re more likely to keep the reader’s attention.

Facebook is Still Essential In Social Selling

Social selling on Facebook establishes your brand as a reputable business. While other social media channels may have experienced dips and dives due to poor press or poorly executed advertising campaigns, Facebook transcends these issues as the globally recognised social media originator.

Facebook is the perfect digital hunting ground to track down trends, adjust your marketing to them, and generate fresh leads in quick succession.

Turn Negative Comments into Positive Leads

Facebook is the ultimate place for people to go and complain. Very publicly. Turn this into an advantage by monitoring industry complaints and finding quick solutions to the issue!

Getting involved with a discussion can lead to developing a relationship with a brand new customer in the blink of an eye.

Benefits of Facebook Social Selling

  • Connecting with existing customers
  • Growing a new customer base
  • Staying in constant communication with customers
  • Fast and effective customer retention
  • Active customer engagement

Think about it this way. In one fluid motion, you can resolve a person’s concern or question, aim your conversation towards offers or resolutions on your website or Landing Page, and convert them into a customer.

Some Final Social Selling Tips

  • Make it easy to complete a purchase on your social channels
  • A strong social media presence means a strong chance of conversion
  • Cross-reference buyer behaviour with the respective channel you’re using
  • You don’t have to be on every social media platform
  • Pool your resources and focus on the channels you know your customers use
  • Partner with social media influencers in your industry and convert their followers into new business
  • If you’re serious about becoming an e-commerce success, enlist the help of a reputable website agency

Most importantly, don’t forget that social media selling doesn’t have to mean selling out your customers. Implement the above strategies with a customer-focused point of view, and you’ll soon go from social media novice to social selling master.

If you’re looking for a dedicated and passionate website agency to make your brand stand out, our bank of knowledge and experience allows us to be able to tackle any task or challenge efficiently. From creating websites for well-known brands to successful startups, we have successfully done it all with a happy and healthy client base!

Check out our other Ecommerce articles to learn how to reduce your churn rate and the 2021 trends for WooCommerce, alternatively contact us to talk about your e-commerce ideas.

Photo by NeONBRAND on Unsplash

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