Most brands now recognise the importance of user experience, especially on their website. Each business has its style, with some minimal and others giving a more complex approach. However, one strategy that a lot of companies have adopted is to create an interactive website.
Many businesses are no longer settling for traditional ways. Today, the goal is to make your marketing strategies, including your website, more interactive and engaging. If you want to keep up with this trend, keep reading for tips to make your website more interesting.
Creates Quizzes and Polls
There’s nothing like making users complete a quiz or a poll to get them engaged. These things make them interact more actively. The more they interact, the higher their chances of becoming long-term customers.
Moreover, quizzes and polls make them feel like a part of the business and its culture. It’s far different from just the usual updates and advertisements.
Motivate Them to Take Part in a Contest
What’s better than making users feel like a part of your business? Motivating them to participate in a contest. This makes your audience more active as they will start joining in more. In this way, you’re also attracting views from your social media accounts. You’re also making them more likely to share the link with their friends.
Utilise Videos on Your Website
When it comes to online marketing, many people think that videos are the best way to get a viewer to stay on one site. You can use YouTube for this, but it might not be the best for your business.
Instead, use videos on your website. You can embed them into your blog posts or make a separate page for videos.
Include a Live Chat on Your Website
Live chat is a program that allows you to talk to users on your website whenever they want. There are many options to choose from, but you have the freedom to choose one that works best for you.
Give Out Incentives and Rewards
Incentives and rewards are great for getting users to interact more with your website. It’s a great way to get them to stay on your site for a long time. Moreover, this helps you build a community on your website.
This could be as simple as a gift or something more significant as a free item or service. It all depends on your budget.
Set Up a Social Sharing Tool
Let’s face it; people love sharing stuff on the internet. There’s a chance that your users might share the pages on your website to their social media accounts.
However, if you want this to happen, you need to set up a social sharing tool. This will encourage them to share the content. Moreover, it will make sharing easy for them as they don’t have to copy the URL or even add a caption.
As you can see, there are many ways to make your website more engaging and interactive. Many of these things are simple, but they can make a big difference for your business. The more interactive and engaging your website is, the more people will continue visiting your site.
If you need a web design agency, we offer creative strategies and approaches to building your website - giving you and your users a unique experience. Get in touch with us to begin building your website today.