Keeping Up With The Joneses; The Importance Of Individuality Online

25 May 2021
Richard Downham
Richard Downham

We all appreciate that the world adheres to certain trends and fashions that come and go. However, that being said we still all appreciate a certain amount of individuality, don’t we? Would be a pretty dull world if all the shops all looked identical to each other. How would our customers know what store they are in?

When we research websites one thing that is all too often apparent is that sectors seem to all follow the same basic theme. We know the birth of software like Shopify and Wix provide the straight out of the box solution to getting online. This has seen a massive jump in people adopting the same website as their neighbours, just a different colour. We aren’t doing these solutions a disservice, but they have a role and are fit for purposes for some companies, just not all.

We strongly believe that companies need to break the mould and create their own user experience to enhance their online conversions. Encourage people to identify with their brand and make the customers feel they are being put first. You don’t have to be a trailblazer, just own your own online experience.

If your consumers are looking for your service they will more than likely look on several of your competitor’s websites before making a decision whether to use your product or service. The scenario is - That consumer has looked at 4 or 5 sites and they all look the same, the one that stands out from the crowd is the one that grabs the attention the most. Otherwise that consumer is only going to judge you on that race to the bottom of price.

We are passionate about helping you make the right impression online and help you stop making your customers play an online version of ‘where’s wally’ of the online world.

Check out our other Ecommerce articles to learn how to reduce your churn rate and the 2021 trends for WooCommerce, alternatively contact our friendly team today and let’s start transforming your web presence for the better.

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