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Lead Generation Using LinkedIn Groups

Social media
20 February 2022
Mark Tuxford
Mark Tuxford

LinkedIn has become a popular platform for businesses to connect with one another. According to research, every four out of every five people on LinkedIn use the platform for business decisions. It has become more popular than other social networks for increasing engagement, connecting people, and building online communities.

One of the most attractive features of LinkedIn is its ability to connect professionals with similar backgrounds and skills through LinkedIn groups. LinkedIn groups offer up to four times more profile views than other group members on the platform. Different entrepreneurs and firms join different business owner LinkedIn groups, company pages, etc.

If you're not familiar with the benefits and lead generation opportunities LinkedIn Groups can bring to your business, check out this guide.

How to Search Groups on LinkedIn that are the Best for You?

To make your search process easier and ensure that you're dropping into the right group, there's two ways that you can go about it: using the discover option or by entering keywords

Using Discover Option:

On the top right corner of LinkedIn's homepage, click on the "Work" grid. The grid consists of links to LinkedIn groups that you need to click to access. A new window will open showing the groups that you're part of and those with requests pending.

There is a search option on the page that you can visit to gain access to groups that serve your interests. Here you can make the most out of the discovery option and join groups.

The platform helps you find groups that match your skills and preferences through thorough LinkedIn group analysis

Using Keywords:

Another great way to identify the right groups is by using the keyword search method. Look for groups using the keywords in the search bar. You can use keywords to find your groups matching your businesses interests. For example, if you're looking for people who like sports, you can type "sports" into search bar and check out the results.

These are excellent ways of looking for groups to ultimately generate leads for your business. To get the most out of LinkedIn groups, start by joining them and then participate in the discussions. Networking with the members and attracting potential clients are two ways to make LinkedIn groups more effective.

You can check out which groups are connected to a certain connections before joining it.  This allows you to see if the group you are joining is right for you and understand whether it is the right fit for your business goals.

There are tens and thousands of LinkedIn groups for professionals Bothe private and public. To join a private group, you must first click the “Ask to Join” button on the group page. If you want to get access to the private groups, you'll have to ask for it. Once the page administrator accepts your request, you're free to use the group for whatever purpose you want.

You can join many groups on LinkedIn at any one time. However, join several groups to stay active and to remain connected within them.  Before joining any LinkedIn groups, be sure to read the group rules first.

The platform’s feature lets you connect with potential clients and partners in real time and not only allows connections to thousands of skilled people and get a lot of engagements; but you increase the chances of high-quality interactions for your business.

You can also boost your brand by joining various LinkedIn groups related to your industry. You can also use LinkedIn to find potential skilled employees who might be interested in working for your company.

LinkedIn Groups are an excellent way to interact, engage, and grow your business, regardless of its size. If you've been considering joining LinkedIn groups but haven’t done so yet, you could be missing out on valuable connections or better yet tangible revenue for your business.

Make Your Website Better
MWB are a bespoke development agency specialising in Woocommerce and ecommerce stores. Our experienced team are specialists in delivering ecommerce solutions, bespoke web design and engaging, high converting Woocommerce websites that align with your business goals as well as state-of-the-art aftercare packages.

Check out our other Ecommerce articles to learn how to reduce your churn rate and the 2021 trends for WooCommerce, alternatively contact us to talk about your e-commerce ideas or check out our other articles on LinkedIn such as how to use LinkedIn analytics.

Photo by Nathana Rebouças on Unsplash

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