Turn Your Trade Show Leads Into Sales

04 January 2022
Mark Tuxford
Mark Tuxford

Trade shows are a great way to boost your brand’s awareness and engage with potential customers without the confusion and hassle of traditional marketing. Trade shows are often a prime source of leads for new business.

But getting a trade show lead is no easy feat. In fact, it can be downright frustrating if you’re not careful. Getting a contact from a trade show is a two-part process. The first part is contacting the person that you want to reach out to. The second part is reaching out to the company that you want to do business with.

**The Benefits of Trade Shows
**Trade show leads are like any other lead. They are a chance to meet with potential clients, but the difference is that a trade show is where your company can really draw in prospects and elicit interest. When it comes to trade shows, there are two different types of leads you need to focus on.The first type of lead is the “no-show.” These are leads who have never seen your company at a show before, so you need to make sure you’ve got a good marketing plan in place. These leads can be dangerous because they’re risk takers and they don’t want to waste their time at a booth. You need to set up a meeting with them so you can talk about your product or services in private settings, away from the rest of the crowd. The second group of leads are the “purchase” leads. These are people who know your product already, but they might not be interested in making a purchase right now. You need to make sure you’re presenting your product in a way that won’t scare away a potential customer. One of the best ways to do this is by integrating your company into the event itself. If you can bring in some of your employees as part of the festivities (like having a photo booth or sponsoring food at an event), it will give your prospects an idea that your company is fun and enjoyable, which will help them feel more comfortable with making a purchase.

**Using Social Media to Drive Traffic to Your Booth
**The best trade shows for your company are the ones with a large amount of visitors. That’s why we’re going to talk about this topic today. But, before we can discuss how to use social media to drive traffic to your booth, let’s talk about what makes a trade show a good place for you to advertise. A good trade show will have many stalls and booths from which you can interact with your target audience. Many trade shows have barbecues and food stands so you can get people eating and drinking while they’re at the show.The amount of food, drink and other goods is also important. If there’s too much junk food, people won’t be able to focus on what you have to say.The best time to attend a trade show is late in the morning before the crowds start to arrive.If you don’t have enough people attending, it will be hard to make sales and attract new leads.The best thing you can do at a trade show is not just talk about your products or services but also about your company’s products and services.

**Using Giveaways to Attract Leads at a Trade Show
**Trade shows are a great way to bring your brand to the masses and reach a new audience, but it can be hard to convince newcomers to buy your product and let you know about it.Instead of relying on expensive giveaways at trade shows, try using a different approach. Whether you’re looking for a new customer to purchase from or just want to increase your brand awareness, a giveaway can be an effective way to do both.Giveaways can be as simple as a free sample or as elaborate as an entire conference with all-inclusive food and entertainment. Trade show events are a great way to market your products and increase the number of valid leads that you’ll be able to convert into sales.

(Here’s the thing about trade show leads. They’re, for the most part, not that hard to come by. You just have to be willing to do a little bit of legwork and make sure you’re set up so that your trade show hosts will be able to bring you to their event. If you’re willing to work on it, your chances of being able to participate in trade shows are definitely worth it.) The purpose of this article is not to take credit for the idea of trade show leads. It’s a very common idea held by many business owners and marketers. After all, our lead generation systems are all honed towards one thing and one thing only—getting new sales.

MWB are a development agency specialising in Woocommerce and ecommerce stores. Our experienced team are specialists in delivering ecommerce solutions, bespoke web design and engaging, high converting Woocommerce websites that align with your business goals.

Photo by productschool on Unsplash

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