It doesn’t seem so long ago that the kind of digital marketing advancements over the last few years seemed like a wonderful concept that was unlikely to find its place in the traditional marketing landscape.
If nothing else, 2020 challenged brands in a way that’s unlikely to ever be replicated. Agile businesses have thrived and adapted to emerging trends and realised how vital a solid marketing strategy (and an even stronger contingency plan!) can be in modern commerce.
Let’s hope that lessons were learned and that brands are now more prepared to anticipate the unknown. But it’s been a long and arduous 2020, and let’s face it, looking for future trends is no longer a luxury in business; it’s a necessity.
A surefire way to bolster your business preparations is by analysing cold hard facts and monitoring the new social media technology of the marketing giants. Inevitably, their decisions will lead the way in 2021.
So, let’s take a closer look at the trends, tips and digital marketing campaign methods that’ll help you to master your social media in 2021.
Society Conscious Brands Will Shine Brightest
Social media is a swarm of hot takes, calls to arms for social causes and the ever-growing conscience of the world.
In other words, the society conscious buyer has just entered the global group chat, and they have a lot of expectations for your business to do the right thing!
Purpose-driven social media posts and squeaky clean brand campaigns will be the calling card that keeps you riding the new wave of digital marketing trends.
You’ll be held accountable for commenting on social justice causes and your commitment to best environmental practices. Above all else in 2021, there will need to be a thoughtful and socially aware beating heart at the core of your content.
Social Media Will Embrace Virtual Reality Software
While the world retains a social distance, new social media technology has continued to inch closer into our everyday interactions. Virtual Reality (Or VR) will begin to establish itself as the benchmark of online trendsetters in 2021.
By allowing users to feel within fingertip touch of one another while being worlds apart, COVID has brewed up the perfect storm of the consumer need for intimacy and immersive shopping experiences.
With Facebook currently testing out a virtual world (known as Facebook Horizon), every social media digital marketing campaign will soon be able to explore the ultimate depths of a full user experience.
Stories Will Redefine Digital Marketing Services
Instagram Stories have scorched the dry earth of old school content formatting. While other platforms have begun to ape this digital marketing method, it’s safe to say that the innovators of the art are still standing tall, boasting over 500 million eager pairs of eyes on a daily basis.
How can your business benefit from this? By harnessing these powerful digital marketing trends by strategising and organising your content.
Website agencies have been shouting from the rooftops about video marketing content, and there’s a good reason for that. People are proven to stay with video story content from beginning to end.
When it comes to the possibilities of storied marketing content, this is just a drop in the ocean. This trend will continue to expand across all aspects of communication over the next few years.
Social Commerce Will Upgrade Consumer Buying Habits
Digital marketing services have quickly adapted themselves to provide the ultimate user experience. It’s not just about that eye-catching ad copy anymore, and businesses have taken this to heart with improved features to create the ideal buyer journey.
Facebook’s platform now allows businesses to sell their products directly on the website, inspiring users to click ‘buy’ without so much as a change in the webpage they’re on.
Social media storefronts will soon become the norm, and with that shift in social commerce comes improvements and upgrades for fluid consumer buying habits. Abandoned transactions will fall by the wayside thanks to the quick and easy buyer options.
Don’t oppose this trend. In no time at all, any business not using this innovative shopping method will look outdated and out of touch with what the world wants.
The Great Race For Social Media Supremacy
The race for global social media supremacy will find established online juggernauts battling it out with the new kids on the block to be seen as the one and only incomparable social media platform.
Either way, your business and your clients will win!
With TikTok giving other social media platforms a shock to the system in 2020, they’ve regrouped and responded in kind. Instagram Reels will be trying to replicate some of that TikTok magic, and new arrivals like Clubhouse will continue to improve communications and challenge social media companies to win the war of online marketing platforms.
It’s an unusual but exciting time to sharpen your digital marketing campaign. The fallout of 2020 has kept website agencies and digital marketing services on their toes. There’s been a momentous shift in global commerce, and whether the brick and mortar businesses can come back with a vengeance remains to be seen.
Of course, not every social media trend is going to be perfect for your business, but through targeted ads and analysing data, you’re ensuring that COVID hasn’t been the countdown to your digital marketing doomsday.
Check out our other articles to learn how to reduce your churn rate and the 2021 trends for WooCommerce, alternatively contact us to talk about your web ideas or our sister company MWB Digital, who cover everything from SEO to PPC and Social Media.