Website Design Features E-Commerce Sites Must Have

22 April 2022
Mark Tuxford
Mark Tuxford

Today, online sales continue to climb each year, and today a website’s functions extend beyond its utility as a sales tool. Sites can also serve as an informational resource for shoppers, allowing them to find inspiration and products to help them with their projects. Here are some website design features that e-commerce sites must have to keep up with current trends, including e-commerce and website design trends. Shopping sites that are farther along in the website design process may need to make a few adjustments, but most sites will reap the benefits from these features eventually.

A live chat option
Opening a live chat window will increase your conversion rate. A study for a restaurant showed that 92 percent of customers who used a live chat to contact the restaurant chose to place an order. The live chat window is also a great way to welcome customers, answer questions and provide information about the products.

A fast loading website
Your ecommerce website needs to be fast. If you have a slow loading website, it will drive away visitors. Many sites use a free plugin called ‘Cloudflare’ which can have a significant impact on your site’s speed.

A mobile responsive site
A site with a mobile responsive design makes it easily accessible to visitors on a mobile device. It is also important if you want to rank well in search engines.

A site with a blog
Website owners often forget to add a blog to their site. A blog is a great way to drive traffic to your website and keep it fresh with new content, which will keep visitors coming back.

A site with a clear, easy call to action
The call to action is the element on your website that is designed to entice the visitor to buy. Many sites make this call to action very obvious. You can choose to use an image or a buy now button.

Detailed product photography
Product photos are key to making a sale on an e-commerce site. Good product photos display the features of the product. It also gives information about what the product is and what it can be used for.

A site that is well organised
Organisation is a key part of your website design. The site needs to be structured for the visitor. You want to make sure your site is easy to navigate and that it does not have too much information on one page.

A site that is responsive to all screen sizes
You should avoid having your site adapt to different screen sizes. If your site adapts to different screen sizes, it will have little control over the information shown to your visitors.

A site with a good user experience
You will want to make sure the design of your site promotes a good user experience. It is important that your site is easy to navigate and doesn’t bother your visitors with pop-up ads or videos.

Using these tips will take your e-commerce business to the next level. A good website design attracts more visitors, which means it leads to more sales.

Should you be looking for an eCommerce agency in London, contact MWB Agency. We are an award-winning web design agency in Hertfordshire. We specialise in web design, branding and digital marketing.

Photo by Zyro on Unsplash

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