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Why Good Web Design Should Be A Priority For E-commerce Businesses

Web Development
15 October 2020
Mark Tuxford
Mark Tuxford

As any good business owner will testify, it’s important to have your priorities in order if you want your organisation to be successful. One priority for E-commerce business leaders is to ensure their web design is easy to navigate and is aesthetically pleasing on the eye.

Think of it like this, as an e-commerce business, your website is essentially your shop front. You want your customers to feel welcomed as they arrive through the door, products are given their own shelf or section, the store is tidy and easy to move around, help is on hand if required and there is even a checkout for your customers to buy your worldly goods.

Your website caters for all these needs and more, but how do you ensure your customers enjoy the experience and return to your website?

First impressions are always key - do you remember the lead up to that first date you went on? Of course you do.

It was either an all mighty panic in deciding what to wear or whether that person is actually going to like you - it happens to the best of us.

As any successful date transpires, you turn up presenting your very best version of yourself, wearing your best designer clothes, presenting a good conversation and finding out what the other person’s requirements are for the future - sounds like good web design to us!

Imagine if you had turned up to that date (maybe you did if it didn’t go well) in scruffy clothes, conversation was forced and the information you gathered about that other person wasn’t to your desires, you would be thinking that this will be the only date you have together.

In this case, your website is the very best version of your e-commerce business. Wearing your designer clothes equates to giving your website that modern, easy on the eye feel, ensuring that a great first impression is installed within your customer’s mindset as they become interested.

Good conversation can relate to professional and informative content on your site, does the conversation lead to something bigger? Are the bigger products easily found or has someone put their guard up…

Will your date want to return for more, perhaps suggestions of dinner at a fancy restaurant will confirm their intentions? If the above is maintained, the feeling is mutual and if you treat them right then it’s only heading one way - the checkout!

Nonetheless, while the modern world favours modern and responsive websites, many business professionals are unable to give adequate time to the design and build of a successful company website - that’s where we come in!

Our in-house team takes charge of your online activity including an immaculate web design project that is compatible using mobile, tablet and even TV devices - your website has the ability to be accessed from anywhere.

To access the internet nowadays, it’s essential that contemporary designs are considered and implemented. Not only that, but we use the power of digital marketing to ensure your website is in easy reach to your customers through channels such as Social Media, Search Engine Optimisation (SEO) and Google Ads.

Much like your first date, the truth of the matter is that in today’s online and ever-changing world, you will be judged - your online presence is no different.

To find out how we can help put your e-commerce business on the map, call 020 3745 5424 today or alternatively you can email us on team@mwb-agency.com where we can help get your online presence perfect.

Photo by Roberto Cortese on Unsplash

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