Why Is A Mobile-First Design Strategy Development Important?

Web design
27 May 2022
Mark Tuxford
Mark Tuxford

Successful product design requires a mobile-first approach. Designers can focus on the key functionalities of their product by designing for the smallest screens first and working their way up.

You may isolate your product's most crucial UX components by focusing on its heart and removing everything else. Then, as you start designing for larger screens, you can add more features to compliment the product or service's main functionality.

Two billion people use their smartphones to access the internet nowadays. By 2025, that ratio is expected to grow to 72.5%. As a result, if you don't design for mobile, your users are more likely to have a bad experience.

In this post, go over why you should have a mobile-first design strategy and where to find a web design agency in Surrey.

**What Is The Meaning of Mobile-First Design?
**Mobile-first design is a concept of web design in Surrey that tries to improve user experiences by first starting the design process with mobile devices in mind, with the smallest screens often being prioritised.

This mobile-first technique is based on progressive progression. When a designer prototypes or sketches a website layout, they start with how it will appear on a mobile device screen and work their way up to larger displays.

UX designers must prioritise the most crucial features of their product due to the restricted real estate on a small mobile screen. This method enables designers to create the optimal user experience for each device.

Designing for numerous devices becomes simple once the mobile design question is understood. The most basic designs will include the most important features. Therefore you'll have already built the basis of your UX.

Starting with smaller screens places limitations on bandwidth, screen size, and multitasking capabilities, pushing designers to concentrate on designing a lean product with critical functions highlighted. Designers can utilise the platform's unique capabilities when expanded to a tablet or PC.

You can expand the functionality with more pieces and functions on larger devices as screen real estate becomes available.

The antithesis of smooth degradation is progressive advancement, which starts with a larger screen and works backwards to the smallest. In this mode of thinking, a designer incorporates all of a product's intricacies from the beginning and then strips them away later for smaller devices.

The matter with this process is that when you start with an all-encompassing design, the main and auxiliary elements merge and become increasingly difficult to distinguish and separate as the experience scales down from desktop to mobile. This turns mobile design into an "afterthought," which has been proved to impair the mobile user experience time and time again.

First, second, and third place are depicted as three pillars. The mobile comes in first, followed by the tablet, and finally the desktop.

**Why Is Mobile-First Design Important?
**Mobile internet usage has exceeded desktop usage, as previously indicated. 72.5% of people will exclusively use their phones to access the internet in 2025, illustrating the need for an excellent mobile user experience. Consumers are more likely to return to businesses that have mobile-friendly websites.

From 2016 through 2021, a graph depicting the global increase in smartphone users is shown. Over 6 years, the growth is from 2.5 billion to 3.8 billion.

Another benefit of focusing on mobile-first design is that Google's algorithm promotes mobile-friendly websites. While organic search engine traffic is critical for most businesses' success, paying attention to Google's algorithm preferences is crucial for your product's discoverability. As a result, businesses have discovered the value of designing for the mobile-first.

In addition, starting in 2012, smartphone sales exceeded personal computer sales. Smartphones are being purchased in greater numbers than desktop computers. Consumers spend more time on the internet from their mobile devices, driving up demand for improved mobile user experiences.

Finally, firms now spend more money on smartphone advertising by working with a digital marketing agency in Surrey than television, which is another justification for mobile-first design. The most popular technique to contact consumers has sponsored advertising featuring attractive animations through social media. Obviously, there is a substantial need for mobile-friendly websites, and designers must meet that demand.

MWB Agency are an award-winning web design agency in London and London. We specialise in providing web design, branding, and digital marketing services. Contact us to create extraordinary websites!

Photo by Priscilla Du Preez on Unsplash

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