Keeping your website up to date can help your business in multiple ways; Content such as blogs; emails; phone numbers; product or service information should always be kept up to date. Customers visiting your website rely on the content being current to build trust and eventually lead to a purchase of your product or service.
Having updated content lets the visitor know that your business is still in service. If a user was to visit a website with the latest blog posts being 6 months old, or there was an outdated contact address, they would assume you’re not active online.
Consistently uploading blog posts and updating content will rank you higher in the Google search engine.
The importance of keywords
It’s important to keep the keywords on your website fresh as well as the content. Updating your keywords opens you up to a wider audience. For example, if you’re expanding your business into a new city or county, include the location on your website. When someone then goes to search a specific product or service in their area, you’ll appear.
**Updating Your Website’s Design
**When people visit your site, they see it as a reflection of your business. Your website should represent what your business stands for. If your target market is thrill seekers, make it a colourful graphic website. Whereas, if it is aimed at other businesses, it should look professional – and so on. Either way, it should be filled with useful information which will allow visitors to set you apart from the competition. The layout should look consistent, inviting the visitor to find out more about your pages’ functionality.
Technology changes year by year with trends. The most advanced websites look better with more features becoming available. Keeping up with the trends shows your business is always adapting and has an active online presence.
Keep the Target Market in Mind
A website’s design should focus around the needs of the target customer. With a bespoke website, you can tailor your websites functions, design and navigation, purely focusing on the visitor’s journey. With a well-designed website, focusing on the target market, you will have a happier client base which increases traffic and will rank your website higher in the Google search engine.
In this digital era with new trends emerging and the need for new, refreshing content, it’s of paramount importance your website keeps up with the ongoing changes. Your website is the represents your business online, so invest time and money into making it the best it can be. With a better website comes more traffic.
Written By Harry Stannard