WooCommerce Trends 2021

07 April 2021
Mark Tuxford
Mark Tuxford

Being a premier WooCommerce agency we notice how it develops and adapts to the needs of the customers and the market in general while providing a seamless and fuss free Ecommerce platform we all know (and no doubt use) today.

WooCommerce is a free e-commerce plugin for any WordPress site that helps online retailers sell more. Businesses are increasingly choosing WordPress to power web properties, and they are also turning to the WooCommerce plugin to sell products online. With the wealth of features, the large community of users and developers, and the ease of use, there are plenty of reasons to use WooCommerce instead of other e-commerce plugins. Here are the most interesting WooCommerce trends of 2021 that we've seen so far;

Enhanced Mobile Experience

Did you know that as of 2021 the average person spends 2 hours and 51 minutes per day on their mobile device? This means that its highly likely that the best part of the traffic you get on your website comes from mobile devices.

If you don’t have a mobile version of your site yet, then it’s a good idea to make one right now. Otherwise, you may be already losing potential customers just because they couldn’t navigate your desktop version from their smartphone or tablet. Loading times will also play a vital role in the success of any website especially when it comes to website browsing on mobile.

Higher Content Quality

Say what you like about digital marketing, content and SEO are arguably the biggest players these days. The better you optimise your content for search engines, the better you will fair.

If you haven't already, starting a blog for your site will create a steady flow of new content that your potential customers are looking for (and not just product descriptions). If you care about your content’s quality, you will also be able to establish good relationships with your clients, improve your rankings, establish yourself as an expert in your niche, and so much more.

Personalized Shopping Experiences

Although artificial intelligence provides personalized customer service, it also can provide more personalised shopping experiences to your valued customers. The personalized shopping experience is much more than just greeting your customer by name. A lot many other things like knowing their location, language, and shopping preferences allow you to display before them the local products or sales that they would be interested in and they visit your online store. Considering this aspect, WooCommerce offers a range of features to help you offer a more individualized shopping experience to your customers;

WPML – This is a WordPress Widget that can help you interact with your customers in their own language. If you want to make your online store reached by all over the world, translating your product pages is critical to increasing the rate of conversions.

WooCommerce Extra Product Options – Consumers are looking for options all the time! The more you offer options happier they would be. The WooCommerce Extra Product Options Extension works to fulfill this aspect. It allows you to build forms with conditional logic so customers can easily customize the products as per their tastes.

New Interfaces For Customer Service

Yes, we are talking about chatbots. These are a great help when it comes to customer service. Even if your chatbots are not very advanced, you can still set them up to answer your customers’ questions until a human representative joins the chat.

There are already some very developed options available such as the Facebook Messenger for WooCommerce and WooWBot. With the help of BotMaker, you can easily integrate the Facebook Messenger into your site, while WooWBot is a standalone chatbot shop assistant that doesn’t require any third-party integrations.

If you are still not persuaded that chatbots are crucial for the success of your customer support, here are some statistics:

  • More than 67% of consumers worldwide used a chatbot for customer support in the past year.
  • Around 85% of all customer interactions will be handled without a human agent by 2020.
  • Chatbots can speed up the response times by answering up to 80% of routine questions.

If you are not convinced just yet, check out our post looking at 2021 web trends and how you can potentially incorporate them into your WooCommerce site.

Is your business ready to take your web design to new heights? To find out how we can help put your business on the map, call 020 3745 5424 today or alternatively you can email us on team@mwb-agency.com where we can help get your online presence perfect.

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