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WordPress vs Wix

Web design
16 November 2021
Sam Pettiford
Sam Pettiford

Are you trying to decide between Wix vs WordPress to build your website? There are plenty of options for building websites these days, but none of them come close to WordPress’s popularity. There are plenty in fact, ranging from other frameworks like Magento and Joomla to DIY builders like Shopify, Squarespace and Wix etc.

We'll compare Wix and WordPress and point out their advantages and disadvantages. We hope that by comparing these two platforms side-by-side we'll help you choose the best one for your business.

Design
WIX provides thousands of ready-to-use websites for free, and allows people to customise these sites using their own designs. It’s an excellent place to get started.

With over 250 app extensions available for use, Wix offers an extensive range of customisable options.

WordPress has quite a few free themes on offer, but head over to theme forest to find thousands of paid for options.  When it comes to plugins, WordPress has 46,000 available on WordPress.org, and the community shows no signs of slowing down. If you can imagine something, there’s almost certainly a plugin for it.

Price
As with most DIY builders, Wix starts at a very moderate £3.50 /pm (up to £19 /pm) for their basic web plan and from £13 /pm for their e-commerce plan.

In the world of DIY builders, Wix has possibly the most competitive pricing tiers we've seen. That of Squarespace and Shopify have higher starter tiers.

WordPress as we know, is free. But as with most things, there is a catch. You'll need hosting, themes, plugins and marketing tools depending on the nature of your site and while a large proportion are free, most are not and require investment to get the best out of your site.

Ease Of Use
Getting started on Wix is a simple process. Once you’ve signed up, it will ask you what kind of website you want to create, and then it will send you right over to its collection of templates for your chosen category.

After making your choice you can begin tinkering with it using Wix’s colorful drag-and-drop editor. You can create new pages using a drop-down menu without leaving the editor, and switch between them in a matter of seconds.

Moving onto WordPress, taking your first steps with the CMS can be a little intimidating, since it doesn’t hold your hand too much. While there are thousands of articles and tutorials covering every simple step of the process – from creating new pages to choosing the right theme – getting to know WordPress’ ins and outs can take a while.

SEO
Wix was once terrible for SEO prior to their new platform, now it's relatively solid with all standard features you would expect such as metas and redirects etc.

WordPress on the other hand is known for its flexibility for SEO. Once you install the right plugin(s) your SEO options will be limitless. Some of the most popular include YoastRankMath or AIO SEO, but other options are as plentiful as they are viable.

You also have much better options to crank up your loading speed by choosing your own host and adding plugins to cache and minify your pages.

Ultimately, WordPress is the ideal solution for us, but Wix certainly is a viable option – in fact, it’s a great tool for small sites on a budget.

MWB are a development agency specialising in Woocommerce and ecommerce stores. Our experienced team are specialists in delivering ecommerce solutions, bespoke web design and engaging, high converting Woocommerce websites that align with your business goals.

Also, be sure to check out our sister company MWB Digital, a digital agency focusing on maximising sales through your online shop via enhanced user experience, digital strategy, effective email campaigns, conversion rate optimisation and content-led marketing that powers your ecommerce platform.

This article is part of our vs series, which pit WordPress against various other frameworks and DIY builders. Check out our WordPress vs Shopify article or any other of our bogs here.

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