Email Marketing can be a cost-effective way to market your new and existing client database. This can be done with monthly newsletters, acquisition, retention and promotional campaigns, which serve as a prompt in the customer's inbox to ensure your brand is at the front of their mind. Engaging your clients and keeping them up to date with company news, special offers and product/service promotion encourages the customer to return to your website and begin the next part of their very own customer journey.
Campaign Setup
Create, send and track your email campaign on the go. We get to work by optimising your current settings, in addition to assisting with your data requirements.
We’ll ensure customer journeys are set up, meaning when a new email subscriber is added, they will begin a journey of automated emails, each one encouraging that desire to find out more about the product or service promotion.
Content Creation
We often find that our clients do not have the time to create regular email content for their monthly newsletters. Thus, our team is able to design an effective template design and update this accordingly with recent content that is focused on your products/services and relevant company updates.
List Segmentation
List segmentation allows you to send more relevant content to your database. The more relevant your content, the more likely your audience will continue to engage with it. We are able to split your email list into categories based on audience characteristics and increase your relevance in their inbox.
Tracking / Reporting
Tracking and reporting on your analytical data is the best way to understand what is working. We can help you track results such as email open rates, click through rates, and a link click map which gives an indication who is reading your content, and what made them want to find out more.
Analytics will allow us to learn from the improvements we make to your campaign over the coming months.
