Pay-Per-Click advertising allows you to immediately reach people who are looking on search engines for the products and services you offer.
PPC is a highly cost-effective method of advertising on both search engines and websites. It drives highly targeted traffic to your website for a Cost Per Click amount.
With PPC advertising you only ever pay when a user clicks on your ad, plus you control how much you pay for each click and how much budget to allocate to your advertising campaigns, so you’ll never overspend.
PPC gives you first page exposure on major search engines, sending immediate and consistent traffic to your website. Your campaigns will be tested, where your Ads are accurately targeted - Ads are optimised to drive leads or transactions to your site, giving your brand a larger reach and exposure. Our processes ensure your Ads match relevant search queries.
Research & Data
The paid search landscape is competitive and in order to maximise your pay-per-click success, it is imperative to utilise data analysis tools, leading technologies, innovative thinking and paid search best practices.
We either optimise your existing content or work with your campaign’s Content Marketing Specialist (included with our SEO services) to create new content.
Management & Budgets
Our PPC model associated processes allows full control of how much you spend on each campaign; you will never pay more than what you think each click, lead or sale is worth to your business. Our team can manage the entirety of the account and advise you on budget range and predict the results you could achieve.
Tracking / Reporting
Tracking and reporting on your analytical data is the best way to understand what is working. We can help you track campaign results such as cost per click and conversions. Our analytical reporting allows us to keep a close eye on your budgets and where future spend should be considered over the coming months.