If you want customers to find your business on search engines for the products and services that you offer, you should consider our overall SEO service.
From initial audits, SEO marketing strategies, content creation and technical implementations, we manage your complete SEO process from start to finish to drive results and increase positioning on search engine results pages.
We provide a transparent and honest service that will make you feel confident and educated about Search Engine Optimisation. There are no secret formulas or secrets to success - just consistent, high quality work on relevant keywords that reflect what your potential customers are looking for. This will ultimately deliver an increase in organic traffic and potential leads/conversions.
Your SEO Team will complete a thorough audit of your current website and devise a comprehensive strategy to ensure you are reaching your full potential online. We will optimise with keywords designed to help you achieve your business objectives. As part of our transparent and ethical service we provide monthly reports that measure your most important KPIs, so you’re always up to date with the latest progress.
We begin the process by conducting vital research into your industry, markets and competitors. But most importantly we need to review your current website to determine the improvements required to increase your website’s ranking. Our team will then compile a list of optimisation opportunities.
As part of our continued research, our team looks into your chosen competitors but also delves into those who are performing well in your industry markets. This way, we can assess whether they are currently doing any relevant SEO work and what their strengths and weaknesses are. MWB will use this research to decide which of your competitor’s strengths — and weaknesses — they can use to improve your website’s ranking.
To improve the visibility of your website our team conducts research into important keywords your audience are using to visit your website and gain interest in your product or service. Once complete we will then begin work on a content plan to accommodate high performing keywords and optimise your new and existing content.
One of the most important areas of our SEO service is building a sustainable growth strategy that is based on your overall business goals online. Optimising a website to improve ranking position within Google’s search pages requires a long-term strategy. This strategy is built on extensive research and working towards your desired results.
Our team will optimise your pages for the most profitable keywords and queries for your business. They will also ensure it’s easy for people and search robots (like Googlebot) to understand the content of your pages. To do this, they will optimise your site’s headings, copy, images, and any links.
New content may be needed to accommodate the types of searches your audience make. Your SEO campaign will feature an SEO and Content Marketing Specialist working in tandem to find new ranking opportunities and create fresh content accordingly.
Technical SEO involves the more complicated side of Search Engine Optimisation. It includes improving a website’s crawl-ability — how easy it is for web crawlers to navigate and crawl a site. Improving the usability and crawlability of your website can lead to page loading time improvements too.
Analyse, Report & Optimise
At the end of each month, our team reviews the data collected from all campaigns we manage. We measure these results against the goals and objectives via a monthly service report.
We analyse and optimise what is currently working and what could be improved for the next month ahead, taking into account any changes you would like to implement.