We took a holistic approach to the project.
We analysed, unpicked and considered each element: redesign, brand, user experience, the growth and expansion and long term strategy for the website.
The website needed to attract new gym users and make it easy to book a free trial workout and sign up for membership. Member retention and satisfaction is critical. Booking sessions at any gym should be quick and easy.
The look, feel and experience was critical; site visitors needed to tap into an aesthetic that reflects and appeals to the Millenial and Gen Z lifestyle and their interests and aspirations.
“Gen Z wants to support and participate in brands that they believe in and that reflect them,” “They are loyal to brands that they feel understand them and reflect their values”.***