Abbey Partnerships

Giving a loft conversion specialists website a much-needed conversion itself.

The brief

Abbey Partnerships are highly reputable loft conversion specialists. When they initially engaged MWB, they had previously invested a lot of time in creating great content, informative articles and helpful guides, but the site suffered from muddled page architecture and outdated design. The goal for MWB was to improve the user flow, site structure and make it easier for Abbey’s users to find relevant content quickly.


The results

We created a website that displayed Abbey Partnership’s branding and content with clear image placements and the ability to use icons and vector graphics. Abbey Partnership also needed a way to educate its users on the levels of pricing for each job. We created a custom calculator “Price my Loft” to provide estimates depending on the dimensions of the customers’ property. We also built a custom help centre to encompass multiple types of content with an easy search functionality.

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