The brief
Europe’s largest manufacturer of digital outdoor signage, Amscreen, approached Making Websites Better to overhaul their digital presence to attract and formalise new partnerships within the sector.
Amscreen’s existing digital presence lacked creativity and continuity. It was also apparent that the business messaging wasn’t consumer-friendly which resulted in focusing on the product specifications rather than the solutions and benefits it possesses.
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The result
With help from our trusted partner agencies, we completely repositioned the ethos and values of Amscreen and effectively visualised this new positioning through inspirational content, professional videography, quality imagery and intuitive website UX.
The new bespoke, fully customisable WordPress website was brought to life through subtle but effective animation, including a number of animated dashboards to emphasise the importance of data and results obtained from Amscreen’s high-tech screens.
We also delivered a range of branding materials to support the repositioning of the brand online and offline, these materials included stationery, social media templates and presentation decks etc, all to ensure that Amscreen have the tools to position themselves at the forefront of smarter cities.
NextSimon Sugar (CEO)
“To say we are absolutely delighted with our brand new website would be an understatement. Making Websites Better have completely repositioned our brand online, our new website will enable us to attract future partners and convert new business by thinking outside of the screen - our new website reflects everything we set out to achieve as a business. MWB delivered our project on time and on budget - from the outset through to completion, everyone involved has been incredibly responsive, receptive, organised and professional. On behalf of the team and myself at Amscreen, I would like to say a big thank you for all your hard work and we look forward to working with you again in future!”
