Croft, formally, Mobile Account Solutions, rebranded in March 2020 and required a website to reflect their new brand and industry positioning. It was paramount for the website to communicate with two key target audiences; SME’s and the Public Sector as well as match their telecommunications issues with Croft’s tailored-made solutions. Croft also required a fully customisable Content Management System (CMS) that didn’t have to rely too much on third party assistance.
We designed a modular website that can house all content areas necessary for user experience, user conversion and future content updates by their in-house marketing team. The modular design encompasses a custom testimonials feed, calls to action, icon blocks, meet the team, image galleries, contact forms and much more.
We built them an integrated blog and a dynamic three-step quotation form, which perfectly adapts to their business and acquisition leads. We also expanded upon their existing brand with new elements such as image place fillers and a range of iconography that further strengthens their competitive brand.
"Croft Communications enlisted the help of Making Websites Better on a recommendation basis. We had quite a short time frame to work with to roll out a complete re-brand which included a new website from scratch. Ricky, Paul & the team supported us through this and laid out the structure element by element in the build-up towards the completed site. They listened to our ideas from day one and also gave a lot of suggestions (which we used!) The finished website exceeds our expectations and is the perfect first impression of Croft for our prospects and existing client base. As we have ongoing care we are looking forward to continuing this relationship as we expand our product base."