MPX is a specialist of colour. Sounds simple right? But managing the colour profiles of big brands that need to be seen consistently through different ways and means of print is complicated. So, MPX approached us to make everything a little more simple for their customers. They wanted a website that would showcase their services in a clean and user-friendly fashion. In addition to the website Niall, the Director, wanted to change the perception of the company by developing a new brand identity.
We chose to keep the design simple across the board. Creating custom illustration in a flat UI style and letting them take centre stage. The website needed to communicate directly to the right people, so we created a persona for each target client and focussed on converting them to a customer with a clear-call to book a free consultation online. Like all our sites, we fully CMS’ed every aspect of the MPX website - making it an easy-to-maintain asset to their business.