The brief
PCB Partners are well known within their industry with many established advisors. Through a recommendation they built a relationship with us and we were able to get to know the team, their audience and the business structure. They had previously invested a lot of time in creating great content and blogs, but the site suffered from a lack of personality, identity and the navigation was not allowing the user to get to the correct information.
The goal for MWB was to improve the user flow, site structure and make it easier for PCB Partners users’ to find relevant content quickly.
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The result
We created a website that displayed PCB Partners branding and content with clear image placements that were not stereotypical of corporates and the ability to use icons and colour in a professional and modern way.
PCB Partners also needed to direct the right user to the right information, ensuring the correct call to action is displayed.
The Advisors have become a big part of the website giving credibility and giving the message that PCB Partners are approachable, up to date and very much active.
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CAITLIN HORBURY - PCB PARTNERS