The brief
Shavata, known as the “Brow Queen” by the likes of Harper’s Bazaar and Cosmopolitan, approached us to build a new e-commerce website that echoes their unique and natural approach to eyebrow grooming. The existing website wasn’t inspiring and hadn’t portrayed Shavta’s professionalism and credibility they’ve been recognised for by their customers and accolade by top beauty critics. It consisted of numerous UX flaws which triggered a high bounce rate and low conversions which in return led to a decline in bookings and sales. The objective for us was to completely overhaul the site, inject luxury UI elements and improve the user experience upon the initial visit right through to purchasing a product or submitting a booking.
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The result
After many intense discovery meetings with key members of Shavta’s team to find out exactly what they wanted their customers to do, we started to plan out several user journeys and tested these journeys with real-life beauty minded personas. We built advanced functionality to improve the search criteria for locating a studio as well as building a dynamic feature that recognises which treatments are available to book for every individual studio across the country. Aside from the above custom-built requirements, we created new inspiring pages such as a Gallery section, enabling the Shavata brand to showcase their treatments accordingly. Since launching the site in November, Shavata have received positive reviews and seen a steady increase in subscribers, bookings and online sales.
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