The brief
Ten Dental needed to consolidate all four of their brochure websites into one so that the traffic they were generating from online marketing could be sent to a single Google-friendly destination. As their clinics are spread across London and specialise in both Dentistry and Facial Aesthetics, the website needed to allow the user to find the treatment they require and the destination they prefer with simplicity. This was also a chance for Ten Dental to show off their new branding, which is reflective of their high-end positioning in the market.
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What we did
We collaborated with a digital marketing agency to design the website and created a structure that considered all existing content; from variable case-study post types to treatment pages and blogs. This content was then carefully migrated across from their four individual websites. We ensured that the website was built with a comprehensive and flexible CMS to enable Ten Dental to keep their site growing with them as they continue to expand.
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Custom functionality
Dynamic phone numbers based on users location
External integration system using a CRM
Constant conditional forms
Special portal authentication for users who are dentists only
Filtering server side rendering pagination