The brief
Our clients business was operating for almost two centuries before its directors leapt to invigorate the entire brand with a fresh look and new name. It would be easy for the business to rely only on its unique heritage to maintain its reputation as one of the most trusted printers in London… but the market is ever-changing. WKG Print (formerly Witherbys) wanted to remain at the forefront of their sector, with a modern look and feel and a website as seamless as their fool-proof printing processes.
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What we did
During the design stage, we produced three very different concepts. This final outcome best represents the great personality and confidence of the company. The brand uses a conventional CMYK colour palette but with an unconventional tonal twist. The shapes depict the harmonious motion that their processes, staff members and client-relationships have always worked in. We locked up the new look in a brand guide and rolled it all out across corporate stationery, marketing materials and signage. The biggest of all for us was the new website (of course).
We designed and built a bespoke WordPress website with parallax and CSS animation, a dynamic 'get started' form unique to their services and plugged in what we like to call 'website-enhancers'; writing new copy and taking new photographs for all pages of the site.
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